The real reason why Bob and Karen are thinking of leaving you
Our world is becoming increasingly competitive. And while there are endless ways to remain relevant, it all boils down to how well you treat the customer. If they’re unhappy, then you’re in trouble. And as difficult as Bob or Karen may be, they come first. Why? Because customers are the pulse of every business. Yet, prioritising the customer becomes difficult because:

Simplifying CX Design for Your Business
UNDERSTAND
Understand the correlations between your Big Data and customer behaviour.
FINDINGS
Use the findings to determine and design a powerful journey that benefits the customer experience.
JOURNEY
Pick out tailored solutions and use AI to deploy & manage customer journeys at scale.

Making Remarkable User Journeys a Reality
With our secret weapon (Arnold, the UX Design Expert) and all of the AI expertise you could dream of, world-class customer journeys become a reality. It’s a behavioural psychologist (Arnold) that works closely with our AI & ML experts to give you crazy cool customer experiences that convert, retain and spread. We only take 3 essential steps to make UX Design work:
Research and outline user psychographics using tested approaches.
Determine triggers for behavioural change.


It’s all about the Human Experience


The Growing Importance of UX Design
The world’s top businesses are infatuated with their customers. And we don’t blame them. What’s not to like about better profits, improved growth or greater resilience?
Customers are (and will continue to be) the reason things work. The problem is that there are so many ways to impress and persuade customers and that’s scary and overwhelming. And it’s often better left to professionals, like behavioural psychologists.
We like what we like because it’s in our biology. We like pretty things. We like simplicity. We like to feel emotion. We also like to be lazy. And because we’re so complicated, it takes years to understand why we do what we do.
Enter the UX Designer. They blend human behavioural understanding with meticulous design principles. They craft carefully planned journeys to please and persuade the user. They essentially create addicts that can’t get enough of what you have to offer.
Firstly, the ROI on UX is simply ridiculous. So stupid, in fact, you’ll read the number twice. It’s 9,900%. Nope, not fiction. And To top it off, proper UX Design has the potential to raise customer conversion rates by up to 400%. It’s only the beginning. Combine that with AI and you’ve got what Google, Apple, Amazon and Uber have. Adopt AI/UX Design and you’ve broken the matrix. It gives you fine-grain control of the customer journey, hyper-personalisation capabilities and innovative user experiences.
UX Design combined with AI is truly the way of the future.
Customers Who Are Making AI Work,
Right Now!

















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Download our free report that shows how you can put the right disaster recovery mechanisms set in place to protect and manage your customer journey.
Our Culture - A Key to Success
It’s why we spend a huge amount of time working on our culture. Which is built around putting our staff first.
And yes, while the idea is attractive; articulating, growing and managing culture is far harder than any strategy process or plan. Culture is subtle, messy and made up of conflicting personal beliefs and behaviours.
Rather than break it down on an entire page, we have put together a Way of Working deck to better represent what we believe in.