Machine Learning Engineering
May 15, 2023
Use AI to make smarter, more intelligent customer journeys!
(and learn to turn churn into earn)
The real reason why Bob and Karen are thinking of leaving you
Our world is becoming increasingly competitive. And while there are endless ways to remain relevant, it all boils down to how well you treat the customer. If they’re unhappy, then you’re in trouble. And as difficult as Bob or Karen may be, they come first. Why? Because customers are the pulse of every business. Yet, prioritising the customer becomes difficult because:
Organisations don’t understand Bob and Karen & have very little insight
into their behaviour.
It requires specialised expertise to understand and guide customer behavior, especially through digital channels.
Hyper-personalisation of the customer experience at scale is a highly difficult task to execute.
Simplifying CX Design for Your Business
Placing the customer first isn’t a new idea. But the way that it gets done has changed dramatically over the years. And that’s because we’re complex creatures. So to manage this & still cater to their needs, we combine AI and UX Design best practices for remarkable customer experiences. Getting this right means we help you:
UNDERSTAND
Understand the correlations between your Big Data and customer behaviour.
FINDINGS
Use the findings to determine and design a powerful journey that benefits the customer experience.
JOURNEY
Pick out tailored solutions and use AI to deploy & manage customer journeys at scale.
Making Remarkable User Journeys a Reality
With our secret weapon (Arnold, the UX Design Expert) and all of the AI expertise you could dream of, world-class customer journeys become a reality. It’s a behavioural psychologist (Arnold) that works closely with our AI & ML experts to give you crazy cool customer experiences that convert, retain and spread. We only take 3 essential steps to make UX Design work:
Research and outline user psychographics using tested approaches.
Determine triggers for behavioural change.
Run real-time models to predict
behavioural shifts and offer solutions.
It’s all about the Human Experience
Our Human Experience Design teams specialise in digital behavioral change & work closely with our ML engineers to deliver magical end user experiences across all industries
The Growing Importance of UX Design
The world’s top businesses are infatuated with their customers. And we don’t blame them. What’s not to like about better profits, improved growth or greater resilience?
Customers are (and will continue to be) the reason things work. The problem is that there are so many ways to impress and persuade customers and that’s scary and overwhelming. And it’s often better left to professionals, like behavioural psychologists.
We like what we like because it’s in our biology. We like pretty things. We like simplicity. We like to feel emotion. We also like to be lazy. And because we’re so complicated, it takes years to understand why we do what we do.
Enter the UX Designer. They blend human behavioural understanding with meticulous design principles. They craft carefully planned journeys to please and persuade the user. They essentially create addicts that can’t get enough of what you have to offer.
Why does it matter?
Firstly, the ROI on UX is simply ridiculous. So stupid, in fact, you’ll read the number twice. It’s 9,900%. Nope, not fiction. And To top it off, proper UX Design has the potential to raise customer conversion rates by up to 400%. It’s only the beginning. Combine that with AI and you’ve got what Google, Apple, Amazon and Uber have. Adopt AI/UX Design and you’ve broken the matrix. It gives you fine-grain control of the customer journey, hyper-personalisation capabilities and innovative user experiences.
UX Design combined with AI is truly the way of the future.
Firstly, the ROI on UX is simply ridiculous. So stupid, in fact, you’ll read the number twice. It’s 9,900%. Nope, not fiction. And To top it off, proper UX Design has the potential to raise customer conversion rates by up to 400%. It’s only the beginning. Combine that with AI and you’ve got what Google, Apple, Amazon and Uber have. Adopt AI/UX Design and you’ve broken the matrix. It gives you fine-grain control of the customer journey, hyper-personalisation capabilities and innovative user experiences.
UX Design combined with AI is truly the way of the future.
Customers Who Are Making AI Work,
Right Now!
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The Value Of AI In A Successful Airline!
Airlines that differentiate themselves from the rest understand the data behind the passenger experience that they provide. Data provides greater control and management of the customer experience, giving you the ability to quickly recover from failure and unforeseen circumstances is absolutely critical.
Download our free report that shows how you can put the right disaster recovery mechanisms set in place to protect and manage your customer journey.
Airlines that differentiate themselves from the rest understand the data behind the passenger experience that they provide. Data provides greater control and management of the customer experience, giving you the ability to quickly recover from failure and unforeseen circumstances is absolutely critical.
Download our free report that shows how you can put the right disaster recovery mechanisms set in place to protect and manage your customer journey.
Our Culture - A Key to Success
Peter Drucker’s comment “culture eats strategy for breakfast” is spot on.
It’s why we spend a huge amount of time working on our culture. Which is built around putting our staff first.
And yes, while the idea is attractive; articulating, growing and managing culture is far harder than any strategy process or plan. Culture is subtle, messy and made up of conflicting personal beliefs and behaviours.
Rather than break it down on an entire page, we have put together a Way of Working deck to better represent what we believe in.
It’s why we spend a huge amount of time working on our culture. Which is built around putting our staff first.
And yes, while the idea is attractive; articulating, growing and managing culture is far harder than any strategy process or plan. Culture is subtle, messy and made up of conflicting personal beliefs and behaviours.
Rather than break it down on an entire page, we have put together a Way of Working deck to better represent what we believe in.
