Fighting fires is a dopamine boost; it’s an adrenaline rush.
Day in and day out, we fight fires.
We put on the fireman’s helmet. We wear the badge of a hero. And we arrive to save the day.
Now, a tough day’s work has become a day spent fighting fires. It’s a big part of what gets us up in the morning and it’s what helps us fall asleep at night.
There’s always something more important than doing the hard work to make life better.
There’s always something more important than making the necessary improvements.
And there’s always something more important than making a plan for the future.
We choose to be the hero first, rather than do what’s needed to be the guide.
But our time is up!
Our time is up, because we need to get off this dopamine ride.
We need to get down to the hard graft. Get down to the graft that no one wants to do. Get down to the graft where we make change.
It’s time to wean ourselves of this addictive drug that is adrenalin.
It’s not a way to be building businesses of the future. Businesses of the future are fire-free zones. They are zones where you innovate. They are zones where you are able to be flexible, agile, and to respond to customer change as quickly as the customer demands.
We need to refocus and start understanding what it takes to rebuild. To get ourselves off of this dopamine-driven fix.
Let’s end these fires for good!