Arnold Petersen

UX designers do a whole lot more than create positive and memorable user experiences.  They not only make sure that interfaces are accessible, easy to navigate, and a pleasure to use, but they also design the user journey and navigate human behaviour.  Through strategic, psychological design, UX designers have the potential to make a profound … Read more

In our previous post, we set out to establish why UX is so incredible. It results in a greater ROI. It builds brand awareness and loyalty. Heck, it even helps the elderly and disabled. (Do yourself a favour and check it out) For this post, we’ll make things a bit clearer.  We’ll look at some … Read more

As our world becomes increasingly digital, the interaction we have with technology ultimately shapes the way that business moves forward. People, politics, economies and virtually every industry has a dependency on data. And as Artificial Intelligence grows, so does our ability to analyse, forecast, correlate and take action on the information that we gather. Simply … Read more

If you’re strategically using UX design in your business, then you’re certainly on the right path. Consider the technological landscape that we live in today. We have limitless access to entertainment, education, employment, and much more. All at the touch of a finger. And while many companies offer modified forms of existing products or services, … Read more

The UX space is vast and layered. A diverse field in and of itself. So it goes without saying that there would exist plenty of confusing terminology to throw you off balance. However, most of this confusion stems from two very similar, but different terms: Customer Experience (CX) and User Experience (UX).  And this begs … Read more

UX Design has a tremendous impact on business. And the journey that a customer or user takes has a direct correlation to both retention and conversion rates.  Think about it. The more unique and tailored the experience that you offer your customer, the greater your chances are of keeping them for the long haul. Better … Read more