Why Your Digital Transformation is Preventing Your Digital Transformation

Let me paint you a picture of corporate delusion in its purest form. Your CIO just walked out of another “AI Strategy” meeting where the team discussed implementing machine learning to optimise application performance.  Sounds progressive, right?  Meanwhile, three floors down, your infrastructure team is manually patching API integrations that broke overnight when a vendor … Read more

The AI Theatre: An End To The “Transformation” Cosplay

While You’re Running Pilots, The Rebels Are Building Empires Let me paint you a picture of your next AI steering committee meeting: Excited executives showing off chatbot demos. Data scientists presenting 95% accuracy models that will never see production. IT leaders requesting another $2M for “AI readiness.” Everyone nodding sagely about “digital transformation.” Meanwhile, your … Read more

The Future-Proof Technologist: Why Your Job Isn’t Disappearing, It’s Evolving

How to Build an AI-Resistant Career While Everyone Else Panics About Replacement The panic is real. IT professionals are asking the hard questions: Will AI replace developers? Are CIOs becoming obsolete? Is this the end of IT as we know it? Here’s the rebel truth: Your job isn’t disappearing. It’s evolving. And the technologists who … Read more

Does AI and Hyper-Specialised Labour Benefit Capitalism (or Break It)?

Where does the human spirit go when the machine does everything better? The New Titans: AI and Hyper-Specialisation AI isn’t just another wave of automation. It’s an amplifier for the hyper-specialised.  Think about it:  Data scientists, prompt engineers, LLM trainers; they’re the new economic elite, wielding tools that make them force multipliers. Take DeepMind’s AlphaFold. … Read more

AI: The Unsung Hero Transforming Advertising

As advertisers, one strives for that perfect (yet, elusive) campaign, attracting the right consumers, building long-term trust, achieving high retention rates, and reaping referrals define excellence in any advertising endeavor. But what if we were able to generate perfect campaigns that produced those same results every time?  In the era of AI, it might soon … Read more

Firefighting ≠ Innovation

Our Co-founder Brett St Clair shares interesting thoughts on the similarities (and differences) between internal fire-fighting and innovation. When you’re out fighting fires, you are not innovating. Innovation starts with failing.  But failing and fighting fires are not the same thing.  Fighting fires means reacting to situations that happen out of the blue. It’s reactive. … Read more

What drives a rebel technologist?

I’m on a quest to find the fire in the belly that drives a rebel technologist. Is it that urge that something is bothering you? Bothering you to the extent that you can no longer sit back and ignore it? Is it that feeling that things can be done differently? With the inspiration to stop, step … Read more

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