The Advantages of Using AWS (Amazon Web Services)

Cloud migration and software deployment has never been easier. Or more affordable.

And thousands of businesses around the world are making effective use of AWS – improving their security, software deployment times and overall scalability.

With Amazon currently holding majority of the cloud hosting market share (at 34%) and with an annual revenue growth of $34 billion in 2019 alone, they provide the most ideal and sought-after cloud computing services the industry has to offer.

The question is: What can AWS do for your business and why should you care?

What Is AWS?

Before looking at the advantages of AWS, we need to properly understand what it actually is.

Amazon considers AWS as “the world’s most comprehensive and broadly adopted cloud platform… Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster”.

They are the largest cloud services platform available and revered by thousands of businesses around the world. Offering powerful security, unlimited data storage and loads of services aimed at helping businesses flourish, AWS is a top choice among leading enterprises.

Amazon does this by providing:

  • Cloud-based (online) servers that are capable of hosting and running dynamic websites.
  • A secure, unlimited online data storage system accessible anywhere and at any time.
  • Global static and dynamic data delivery through their Content Delivery Network (CDN).

What Is Cloud Computing?

Before we can truly understand the impact that AWS has on an organisation, we need to understand what cloud computing is and what it has to offer.

Amazon defines cloud computing as “the on-demand delivery of IT resources over the Internet with pay-as-you-go pricing. Instead of buying, owning, and maintaining physical data centers and servers, you can access technology services, such as computing power, storage, and databases, on an as-needed basis from a cloud provider…”.

Essentially, cloud computing provides a business (or individual) with digital access to servers, storage and other important IT services that traditionally requires physical hardware and infrastructures to manage and maintain.

By getting rid of legacy (outdated) IT infrastructure and migrating to the cloud, you’re able to free up more resources, save money and scale your business far more effectively.

What Are the Advantages of Using AWS?

With a better understanding of what cloud computing is, you’re that much closer to seeing the bigger picture. AWS differentiates itself from other cloud providers and legacy infrastructures by providing a variety of powerful benefits.

Here are some of the core advantages of using AWS:

Huge Cost Savings

With AWS advocating cloud migration, businesses are able to heavily reduce some of the costs that come with running, managing and maintaining legacy IT infrastructures. Physical, on-premises IT environments require more resources (like servers) for growth and can end up expensive in the long term.

AWS allows for their users to pick the exact resources needed at any given time and charges based on usage. When there’s less demand, you have the option to reduce resources and therefore pay for less.

Ease of Use

With the AWS Management Console, you’re provided with a very user-friendly and simple user interface. And although it requires an IT professional to manage and operate, high level tech skill or expertise isn’t a necessity.

You’re essentially renting Amazon’s infrastructure. This removes the need for an on-site server, giving you far more freedom to build and release programs and even IT ecosystems. Best of all, it’s easy to understand and navigate.

Variety and Versatility

AWS offers a large selection of powerful services. With that, you save time, energy and effort to focus on projects and innovations that differentiate your business.

Although initially designed for cloud storage purposes, it now includes over 70 additional services (for database, software, mobile, analytics and networking). You’re able to meet many of you business needs with this single platform.

Limitless Capacity

Whether your business needs unlimited bandwidth for high traffic demand or secure storage options for the heaps of data that you accumulate, AWS is more than capable of doing the job.

Expansion and scalability is also made easier, as server disruption isn’t a concern. If a server reaches capacity or crashes, then another is immediately created and a safe recovery or backup is provided. You’re essentially safe-guarded against the risk that comes with hardware and software failures.

Security and Encryption

Hackers are capable of causing all sorts of chaos – information loss and data breaches are a big issue. That’s why AWS has over hundreds of data centers worldwide, ensuring that they secure, manage and protect your data from leaks or loss. 

AWS keeps IT infrastructure, information, and your essential data safe and secure, while preventing loss from hardware failure, security breaches and any crashes that could leave your company vulnerable.

Cheap and Flexible

By providing an infrastructure-on-demand model, AWS gives you flexible and affordable pricing options. This gives you the advantage of saving money on unnecessary hardware that might not be utilised to its full extent and only paying for what you need, when you need it. 

This helps you avoid heavy costs, providing affordability. Not to mention the fact that there are no upfront payments or contracts pressuring you to sign.

What Are You Waiting For?

The advantages that come with using AWS are plentiful. It’s a powerful tool capable of making a massive difference in the short- and long-term growth of your business.

Don’t make the mistake of relying on outdated infrastructures and philosophies. The current state of technology offers huge promise and far greater potential for a successful future.

Get started with Cloud today. Click here to find out more about how we implement this powerful tool into your organisation – both quickly and affordably.

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Michael Cowen
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Michael Cowen

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Michael Cowen is the CEO of teraflow.ai and co-hosts the Making AI Podcast. Michael is the Ex Deloitte Digital Director and Mindshare Digital Partner. He focuses on the way business models and culture shift and change to change the way people that they work in an AI-enabled organisation.

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