Why AI helps Create Value That Your Competition Cant Copy

Growing Your Business Thought Value!

Organisational love comes down to the value that you create. Your staff will love creating value, and your customers will embrace you more readily. Not only that, if you really hit the right marks, but they will also keep coming back for more, and bring their friends with them!

Video Transcript

Michael Cowen
Welcome to teraflow.ai, where we ask the critical questions around how to make AI work. And the question this morning, “Is will AI help you create deeper value in your organisation?” Brett, you’re on the hot seat there. What’s your answer, buddy?

Brett St Clair
And yeah, I suppose let’s look at today’s world and how businesses operate. And we spend a lot of our time working in the mundane and we’ve got these manual processes. And that’s a real challenge for business, right? Because I bet a lot of people, a big chunk of your business are going to work and they’re not necessarily adding as much value as they could. They’re getting through questions that asked a million times over. They’re following a process that involves a tonne of paperwork for instance. I think we add AI to this problem. There’s some value being instantly generated, Mike.

Michael Cowen
No, absolutely. And at the end of the day, what businesses are about is creating value for customers. And if you can redefine your business and redefine how people actually work, and really allow people to look deeper into their creative abilities, their capabilities, and get rid of those mundane tasks, and really allow them to focus on what those critical problems are for the customer, I think it’s going to make a big difference. And I mean, we’ve certainly seen it, but through the work that we’ve done, how AI can actually make great value or deeper value for for customers. I mean, a great example was that financial services company, where we reduce the process for micro loans down from two weeks to literally two minutes. It changes. It’s a game changer.

Brett St Clair
I think everyone gets worried about AI taking jobs. And again, whether it’s cloud technology, whether any new technology, everyone worries about this new innovation, taking my job, and the reality is, well, it’s not going to, what it’s going to do is it’s going to remove the stuff that is just mundane that’s chewing up your time, so that you can use your specialism, use your expertise, you can do more with the same amount of people and Mike we’ve done not but 10 migrations and at AI deployments, and not once have we seen a reduction of staff what we’ve seen is a highly motivated team coming out of it.

Michael Cowen
Absolutely. And I think it’s a critical point, Brett? Because what it does is it gives the staff the opportunity to upskill themselves in new and different ways. So it is a massive change. Let’s not ignore that part of it. But what it does, is it frees you to actually start focusing on creating greater value. And with that comes meaning, purpose, contribution. And that creates a positive drive and a positive momentum for you as a person because you’re making a real contribution to someone else’s lives through the work that you do. So it’s a great opportunity. And certainly Brett, when we look at the the technical people that we’ve worked with, suddenly their their qualifications in the market and the skills that they’re able to bring into the market. They suddenly go from, yeah, just the average Joe to a premium kind of quality that is available to the market in general.

Brett St Clair
So Mike, on that note, look at AI as your work colleague together, you will add further value.

Michael Cowen
I like that. AI, your work colleague. There we go. Boom. Good stuff, right. Thank you. Thank you. Bye. Okay. Cool.

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Michael Cowen

Michael Cowen

Michael Cowen is the CEO of WTF and co-host on the ThinkWTF Podcast. I focus on helping business build systems to respond to exponential change and thrive. You can book my keynotes on WTF Keynotes

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